Impact report
Laundry locker impact report: a southern US chain’s results
8 locations, 45 locker doors, and what the transaction data shows about unstaffed wash and fold.
$7,033.35
confirmed revenue from 187 paid orders
71.7%
of paid orders came from repeat customers
8 / 45
locations and locker doors
Executive summary
A laundromat chain in the southern US put lockers in 8 locations with 45 doors and has collected $7,033.35 in confirmed revenue across 187 paid orders. The strongest signal is repeat use, because 71.7% of paid orders came from returning customers.
The baseline
A staffed counter limits a laundromat to the hours someone is present, so orders that arrive outside those hours sit unhandled.
The catalyst
The chain deployed lockers across 8 locations, 45 doors in total, with 4 to 6 doors per site. 68 of the 187 paid orders carry a web source tag.
The impact, by the numbers
$37.81
average order value across 186 orders; median $29.96
83
unique paying customers; 30 came back (36.1%)
134 of 187
paid orders came from customers who came back
68
paid orders placed through the web, no one at the desk
The takeaway
Repeat use is the evidence that matters here: 71.7% of paid orders came from returning customers, and each one ran without a person at the desk.
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